Also known as: Role Account
An address tied to a job function or team rather than a person, such as info@, support@, or sales@.
A role-based address points to a function, not an individual — info@, support@, admin@, sales@, billing@. It is often a distribution list read by several people, or by no one in particular.
Role accounts are not invalid — many are perfectly real mailboxes — but they are risky for marketing. They tend to have low engagement, a higher chance of someone marking mail as spam, and they are more likely to be monitored as spam traps. Sending to them can raise your complaint rate.
A verifier should flag role accounts rather than reject them, so you can decide whether they belong in a given campaign. Transactional mail to support@ may be fine; a cold marketing blast to it is not.
A short-lived email address from a temporary-mail service, used to avoid giving out a real address.
The percentage of recipients who mark your email as spam, a key signal mailbox providers use to judge senders.
The process of checking whether an email address is real, correctly formatted, and able to receive mail before you send to it.
See it in action
Check any address against BounceShift's multi-layer engine — syntax, MX, disposable, and role checks free, with full SMTP verification on signup.